TRAINING COURSES

Currently, Asma conducts and facilitates a list of courses for different groups and these are as follows:

1. Living and Working for Foreign Expats in Malaysia
2. Understanding Corporate Cultures of Your Organization
3. Going Abroad for Malaysians
4. Managing Across Cultures
5. Negotiating Across Cultures
6. Marketing and Sales Across Cultures
7. Facilitation Services


1. Living and Working in Malaysia

The main objective of this two day workshop is assist foreign managers identify the key elements of culture, particularly their own learned cultural assumptions and values and their influence on how they work and relate with others. Participants will be able to know the significant events in shaping Malaysian history, politics, government, society and discuss how these might influence their period of residence in the country. They will also become aware of the various phases of culture shock and in managing transition to a new culture and how it will impact on the whole family/individual(s). In addition, they will develop an understanding of values, work ethic and business styles at the workplace and how they surface in leadership, communication, teamwork, conflict management, problem solving, decision making, and influencing practices.

List of topics include Introduction to Malaysia, General Information on Malaysia, Understanding Culture, Malaysian History, Malaysian Culture, Managing Transitions and maintaining a Balanced Lifestyle, Business and Work Culture, Cross Cultural Interactions and Going Home

Target Audience include foreign managers who want to understand local cultural and business practices

Methodology include Pre-workshop questionnaire, Card activity, Conceptual input, teamwork and presentations

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2. Understanding Corporate Cultures

The main objective of this two-day workshop is to enable participants to examine the key elements of corporate culture of a business organization. By using a given template participants will identify its symbols, rituals, role models, values and underlying assumptions as well as current work practices which are congruent and incongruent with its shared values.

List of topics include Underlying assumptions of business organizations, Key elements of organizational culture, Taking stock of current work culture, Identifying Gaps Values and work practices that are supportive of productive work culture and Action Plans

Target Audience include Malaysians who want to understand their own business practices as they are often shaped by the cultural values of its key managers and shareholders.

Methodology include Pre-workshop questionnaire, Card activity, Conceptual input, teamwork and presentations

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3. Going Abroad for Malaysians

The main objective of this two-day program is to prepare Malaysians for working and living across cultures. Participants will become aware of their own culture - its values, rituals and underlying assumptions, as well as that of the foreign culture which they will be working in. Key differences and areas of similarities will be explored to enable them to effectively adjust to the new environment. The group will identify common work practices and explore synergistic ways to get things done. Appropriate skills in communicating across cultures will also be addressed.

List of topics include Key elements of Culture: Malaysian and Foreign, The influence of values on managerial practices, Making a transition and Action Plans

Target Audience include Malaysians who are being posted overseas to work, study or travel in foreign countries especially to Anglo- Saxon countries. Useful for tour agencies taking Malaysians abroad and showing foreigners locally.

Methodology include Pre-workshop questionnaire, Card activity, Conceptual input, teamwork and presentations

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4. Managing Across Cultures

The main objective of this two-day workshop is to enable participants to understand and apply the knowledge and skills of working collaboratively in a highly diverse work setting to build a high performance team in the organization. Participants will identify the key elements of what makes a high performance team in a multicultural work setting and identify ways and means on how members can contribute their expertise to enhance team work based on their own managerial profile and value programming.

List of topics include Vision of a high performance team, Taking stock of current work culture, Identifying Gaps, Know their own personal Brain profile and their implications for working in teams, Key elements of organizational culture: Symbols, rituals, role models, values and underlying assumptions of a high performance team, Key elements of high performance team, Current work practices which are congruent and incongruent with its shared values, Values and work practices that are supportive of productive work culture, Identify potential blocks and opportunities in building effective teams and Action plans on how to work together effectively

Target Audience include managers and professionals who have to relate with others in multicultural teams – face to face or virtually.

Methodology include Pre-workshop questionnaire, Card activity, Conceptual input, teamwork and presentations

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5. Negotiating Across Cultures

The main objective of this two-day workshop is to enable participants to obtain knowledge and acquire skills in negotiating with business persons from other cultures. the group will learn how to use a working model to analyse currencies and practise face to face communication styles which are contextually appropriate across cultures

List of topics include defining negotiation, levels, types and approaches in negotiation, 4 phases in negotiation, influence styles and skills, influence of culture ion negotiating, strategies and tactics, nonverbal communication, sources of power and cases for negotiation

Target Audience include managers and professionals who have to formulate, discuss and conclude business dealings with their foreign counterparts either in Malaysia or in another country.

Methodology include Pre-workshop questionnaire, Card activity, Conceptual input, teamwork and presentations

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6. Marketing and Sales Across cultures

The main objective of the session is to enable participants to have a better understanding of the influence of cultural values on marketing and sales in Malaysia. Participants will become more aware of the various practices which are appropriate and inappropriate for their clients from different cultural backgrounds

List of topics include Delights, Puzzles and Irritations of Marketing in Malaysia, Key elements of culture: My Own and the Other, The influence of values on marketing strategies, Marketing Practices which are congruent and incongruent with local culture and Developing appropriate strategies for sales and marketing

Target Audience include managers and professionals who have to market and sell to customers from d different cultural backgrounds face to face or virtually.

Methodology include Pre-workshop questionnaire, Card activity, Conceptual input, teamwork and presentations

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7. Facilitation Services

Design, conduct and facilitate meetings and management-oriented courses such as teambuilding, problem-solving, consulting, training and development, and managing change in business organizations, academia, government ministries and voluntary clubs and associations - for both local and foreign audiences in Malaysia and abroad.

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